US Go-to-Market Advisory

We land your first US enterprise customers — the hardest lift in cross-border expansion.

A seasoned US GTM team for Indian software companies. We activate enterprise sales on American soil so you can prove product-market fit before committing to a full-time hire.

14+

Years in North America

17+

Years consulting & industry

F500

Enterprise client network

$0→1

GTM builder, not maintainer

The Challenge

Indian startups build world-class software.
Selling into US enterprises is a different discipline.

You have product-market fit at home. But the US enterprise market requires a fundamentally different playbook — and most founders learn this after burning $200K+.

01

No ICP clarity for the US market

Your India ICP doesn't translate. US enterprise buyers have different procurement cycles, compliance requirements, and vendor qualification processes. Without someone who has sat across the table from these buyers, you're guessing.

02

No network, no warm introductions

Cold outbound from India gets filtered out. US enterprise deals start with warm introductions, trade show conversations, and in-person credibility. You need a US presence — not a LinkedIn campaign from Bangalore.

03

Full-time US hire is premature

A seasoned enterprise sales leader in the US costs $250K–$400K all-in. For a startup burning $50K–$150K/month, making that bet before you have a single US customer is existential risk.

The Economics

Full-time hire vs. our model

We are not a permanent sales organization. We are the bridge — from zero US customers to enough traction that a full-time hire makes strategic and economic sense.

Full-Time US Sales Leader

$300K+ / year all-in
Base compensation$200K–$300K
Benefits & equity$50K–$100K
Ramp to productivity6–9 months
Travel & eventsAdditional cost
India market contextNone
Downside riskFull severance
Recommended

Indus Vector

$100K / year + commission
Quarterly retainer$25K paid in advance
Sales commission10% — aligned incentives
Time to first meetingWeeks, not months
Travel & eventsBilled at actuals
India market contextDeep understanding
Downside riskWalk away next quarter
Our Methodology

From zero to first customers

A proven four-phase methodology adapted for software companies entering the US enterprise market.

Sharpen the Wedge

We identify which product capability or use case has the highest pull in the US market. What works in India rarely translates directly — we find the entry point that resonates with American enterprise buyers.

Map ICP & Channels

We define the ideal customer profile, economic buyer persona, and the most efficient sales channels — trade shows, strategic partnerships, direct outbound, or ecosystem plays.

Activate & Sell

US presence from day one. Warm introductions, trade show representation, in-person enterprise meetings, and remote demonstrations. We carry your pitch into rooms you cannot access from India.

Land & Hand Off

We close the first 3–5 enterprise customers, document the repeatable playbook, and support the transition to your full-time US sales leader — with a proven GTM motion already in place.

Engagement Models

Three tiers. One objective: your first US customers.

All engagements include US-based credentials, inside sales research support from India, and performance-aligned commission.

Scout

GTM Strategy +
Remote Sales

Validate your US GTM hypothesis with strategy development and remote selling before committing to on-the-ground presence.

$12,500 / quarter

$50,000 / year — paid quarterly in advance

  • US credentials (address, cell, email)
  • Inside sales support (research & prospecting)
  • 1-month GTM strategy sprint
  • Attend up to 2 trade shows / year
  • Remote sales meetings & demos
  • In-person enterprise meetings
  • Trade show booth setup
  • Marketplace onboarding

Best for early validation — you have a product but no US signal yet.

Pioneer

End-to-End
US Launch

Full-spectrum US market entry — from strategy through booth presence, channel partnerships, and customer success handoff.

$50,000 / quarter

$200,000 / year — paid quarterly in advance

  • Everything in Vanguard
  • Trade show booth setup & management
  • Cloud marketplace onboarding (AWS/Azure/GCP)
  • US channel partner activation
  • Pricing & packaging localization
  • Customer success handoff playbook
  • Hiring support for your first US sales leader

Best for funded startups targeting aggressive US market expansion.

All engagements: 10% sales commission on closed deals + travel & expenses at actuals. Commission ensures our incentives are fully aligned with your revenue outcomes.
Ideal Clients

Built for Indian software companies selling to US enterprises

We work with B2B software and AI companies that have product traction in India and are ready to enter the US enterprise market.

Enterprise SaaS

B2B platforms selling into procurement, supply chain, manufacturing, finance, or operations teams at US mid-market and enterprise companies.

Example: Supply chain traceability platform targeting pharma and electronics manufacturers

AI & Deep Tech

Computer vision, NLP, or domain-specific AI companies with proven technology seeking their first US design partners and enterprise pilots.

Example: AI-powered digital identity platform for physical product authentication

Cybersecurity & Compliance

Security, identity, or compliance solutions built in India with global applicability, requiring US market credibility and first enterprise references.

Example: API security startup targeting US financial services institutions

Infrastructure & Developer Tools

Developer platforms, data infrastructure, or workflow automation tools seeking US developer adoption and enterprise-grade contracts.

Example: Data pipeline orchestration tool targeting US engineering organizations
Leadership
Leadership

We've been where your US buyer sits.

Our founding team brings 14+ years of North America experience across management consulting and enterprise technology — at Deloitte, AT Kearney, Ernst & Young, and Aera Technology — selling into Fortune 500 companies, building GTM playbooks from scratch, and navigating the procurement processes your software will face.

We understand the cultural nuances on both sides of the table. What an Indian founder is solving for. What a US VP of Procurement needs to approve a new vendor. The gap between those two worlds is where we operate.

Previously, we led North America P&L at Moglix (a SoftBank-backed B2B commerce unicorn), building the US GTM motion for Indian manufacturers entering the American market. We have served as panelists and advisors at the Confederation of Indian Industry (CII), spoken at international trade forums across the US, Mexico, and Latin America, and maintain deep networks across PAN-IIT, ISB, and Fortune 500 alumni communities.

14+

Years in N. America

17+

Consulting & Industry

IIT + ISB

Education

F500

Client Network

Deloitte AT Kearney Ernst & Young Aera Technology Moglix
"
The hardest part of selling into the US is not the product. It is getting into the room. Once you are in, Indian engineering speaks for itself. Our job is to open that door.

Indus Vector — Founding Team

Questions

What founders ask us

Is this a fractional sales hire?

No. We are not a sales team for rent. We are a GTM partner that builds the bridge from zero US customers to your first enterprise wins. Once you have traction and a proven playbook, you hire your own team and we step back.

What if we already have some US customers?

Even better. If you have early traction, we can accelerate your pipeline, sharpen your ICP, and systematize what has been ad hoc into a repeatable motion that justifies a full-time hire.

How long is a typical engagement?

Most engagements run 9–18 months — sufficient to validate GTM, close initial deals, and hand off a playbook. You pay quarterly, which means you can adjust or exit every three months.

Why a retainer plus commission model?

The retainer ensures we dedicate real bandwidth to your GTM — not juggle twenty clients. The commission ensures we are economically aligned with your success. If we do not help you close, we do not earn.

Do you work exclusively with software companies?

Our primary focus is B2B software and AI companies. We also bring deep experience with physical products (consumer, industrial, retail) — so if your startup spans hardware and software, we are a strong fit.

Which industries do you know best?

Supply chain, manufacturing, retail, and enterprise operations. Enterprise sales mechanics are transferable — if your software sells into operations, procurement, or technical buying centers, we can help.

Ready to land your first US enterprise customers?

Thirty minutes. No pitch. No commitment. An honest conversation about your US GTM and whether our model is the right fit.

Contact Us

Or reach us directly at contact@indusvector.com